I look for the inner order of things, for what a letter or an object says about the people who made it, and for ways to turn that into a language others can use. When I need a tool that doesn't exist, I build it myself.

Bezalel, Visual Communication, 4th year

Focus

  • Typography
  • Code
  • Branding

Projects

2026

Made at Bezalel

BRANDING

MOTION

GRAPHIC DESIGN

Branding for Jerusalem’s historic YMCA building — a colorful graphic language built on imagery that speaks to adults and children alike, with a historic and formal presence. The work brought together motion and graphic design.